Airtel, Google announces strategic tie up

Bharti Airtel and Google have announced a strategic partnership that will allow Airtel to bring Google search to the Airtel Live mobile WAP portal.

Google will also incorporate advertising through its Mobile Ads product, which are text advertisements based on search terms that are displayed alongside search results, on the mobile portal. Google will power searches on Airtel Live in two areas - on net (rich content on Airtel Live) and off net (Internet on Mobile).

“Mobile users outnumber PC users in India by a factor of six. The first computing experience for the majority of Indians in the next few years will be on a mobile phone." Said Manoj Kohli, President, Bharti Airtel.