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Sunday, September 16, 2007

BPL’s Innovation: Watch TV and track your cell if lost

BPL MOBILE a GSM cellular service provider launches two new feature packed services in India. One of it is a solution to track down mobile phones that are lost or stolen. Called the BPL Mobile Tracker, this solution can be availed not only by BPL customers but also by any GSM service user. And the other one being the TV on cell: Who doesn’t want to have their dose of entertainment even at the same time as they are on the move? Meeting this need, BPL Mobile has an exciting announcement to make for its customer base in India. BPL Mobile has introduced an all-new Mobile TV service for its valued subscribers across India. With this progressive launch, BPL Mobile gets the distinction of being one of the very few selected GSM operators to announce Mobile TV in 2-2.5 G environment.

The BPL Mobile Tracker is well matched with all Symbian operating system mobile phones, which are mostly seen in Nokia phones. AS of now, around 35 medium to high-end Symbian handsets can use the BPL Mobile Tracker service. They also plan to introduce many more handsets that are compatible with the Mobile Tracker service.

Without affecting the phone’s performance, the BPL Mobile Tracker solution will run in the background. Basically this application will always be hidden. Not only this but also this tracker is exceptionally easy to set-up, and when installed works at the background of the mobile phone.

If a mobile phone that has the BPL Mobile Tracker application installed in it gets stolen, this application detects any changes in the SIM card, after which 2 SMSes are immediately sent to the two substitute recipient numbers which had been entered during the setup of this service application. These messages are sent automatically from the phone’s operating system through the kernel, without any sort of notification on the phone’s screen. Thus, the mobile phone gets tracked down, without the burglar even knowing anything. Not only this, but also the application is so very efficient that such messages get periodically sent every 60 minutes, assuring the owner that the mobile phone is active.

With the speedily growing mobile phone infiltration, this Tracker application is sure to relieve all mobile phone users from the worries of mobile theft and address three of the larger issue of mobile security namely preventing any unwanted usage, securing mobile phones and securing the safety of near ones through emergency SMS and securing the confidential data’s that are stored in the mobile phones.

Listed below are the salient features of BPL Mobile Tracker at a glance:
  • Rs 149 one-time fees. No Monthly Rentals.
  • Developed on SYMBIAN and works with the O.S. of the phone.
  • Works in the background as a watchdog
  • Application icon is always hidden and will not allow thief to uninstall it.
  • Implementing the system takes less than 10 minutes.
  • Extremely easy to use and setup.

On the other hand, in the entertainment domain, BPL Mobile TV ‘Real Time’ streaming will have an attractive flat rate of Rs.5 per minute with no hidden costs. And that can mean fairly a lot of money if it’s a long program.

BPL Mobile is planning amalgamation with ZTE, China’s largest listed telecommunications manufacturer and wireless solutions provider on the technology to make Mobile TV possible on a GSM platform. For content, BPL Mobile has tied-up with NDTV, CNBC and Aajtak for providing Real Time News channels on mobile and news clips. In addition to this, deals have been struck with over 50 top content providers like Onyx, Indiatimes, T-Series and others to provide latest videos under various categories.

Currently, BPL Mobile’s new Mobile TV service will offer users ‘Real Time’ streaming from top Indian news channels such as NDTV India, NDTV 24×7, NDTV Profit, Aajtak, Headlines Today, Tez, CNBC TV18, CNBC Awaaz, CNN-IBN, IBN 7. In addition, content from major television channels will also be available as downloadable ‘Video On Demand’ clips, in the form of news, Bollywood Music, devotional music and others.

Any BPL Mobile customer using the Mobile TV service will pay only Rs.5 if he/she has used for a minute and will not have to pay anything additional for the data traffic. Work is also on, to make available for the BPL mobile customers more Real Time channels, looped contents and content meant particularly for the kids.

Another most important feature of the Mobile TV service is that it will be available through not only the Symbian operating system but also through a much broader directory of handsets. Handsets.

This service has an understandable navigation system. It will also be quite simple to use since it’s made on the line of the very popular BPL Mobile WAP page. A Mobile TV icon will appear of Mobile TV on the home page of WAP site. The users will need to simply click on the icon to start their Mobile TV. No applications are to be downloaded, thus the experience is as simple as using a WAP page.

With these two advances in the mobile technology, BPL Mobile is trying to capture some portion of the very huge telecom market. Not only this, but it will also try and regain its standing that had diminished after the aggressive campaign of Bharti Airtel.

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