Hutch launches Fun Cards

Cellular service provider 'Hutch' has introduced 'Fun Cards' that offer pre-defined content for users at one go. The Fun Card which is a scratch card (typically resembles the monthly recharge coupons) has a 16-digit unique pin number.
Speaking at a press conference here Thursday, Kumar Ramanathan, chief executive officer, Hutch - Chennai and Tamilnadu, said customers can purchase the scratch card from any retailers and get their preferred ring tone or caller tunes.
He said, 'most of the content available to customers goes unnoticed as they are in intangible form. Therefore, to make it more convenient for the customers, Fun Cards have been are introduced.' Elaborating, he said, 'these cards offer Hutch customers multiple choices of content. Be it ring tones or caller tunes, customers can purchase them at the nearest shop'.
The Ring Tone Fun Card contains a set of three ring tones and customers can buy it for Rs 20. In the Caller Tunes category, the 'Caller Tune Fun Card' offers a Caller Tune and the subscription rate. This card comes with a price of Rs 45 for the first month and following months, Rs 30 would be charged as subscription rate for the Caller Tune.
Thirdly, the 'Caller Tunes Shuffle Fun Card' is different from the Caller Tune Fun Card. In a Caller Tune Fun Card customers would have only one caller tune whereas Caller Tunes Shuffle Fun Card contains a set of Four Caller Tunes. In response to a query, he said, 'the Fun Card has been simultaneously released across the country and the company has 17 million subscribers'. In Chennai and Tamilnadu, there are about 25 direct Hutch shops and in Chennai there are about 3100 retailers, he said.